They will continue to lead the development of Nova Launcher, so that's a positive sign. Kevin Barry, the creator of Nova Launcher, and Cliff Wade, the Community Manager for the app, along with Steve Blackwell and Phil Wall of Sesame Search, have been hired by Branch. Nova 8 will offer on-device shortcuts, and contact search powered by branch, the data for searching and indexing is saved on the device and does not leave it. And as for changes that users can expect, Nova Launcher will be introducing new features on an A/B testing basis, to analyze which design users prefer. The company wants to improve the mobile app discovery and navigation experience, and sees potential in Nova and Sesame. Here's an example (quoted by Nova): A link in an email or social media that a user interacts with and opens in another app is likely a Branch link. What does Branch do?īranch has a massive database with over 300 billion deep links in apps, and provides a platform for developers to manage and measure these links into their apps. That means, Branch, could potentially benefit from this as well, right? This is virtually a gold mine for telemetry.Īn announcement made on Nova's website sheds some more light about the acquisition. Even if just 10% of those users are actively using it, I think it's safe to say that Nova Launcher boasts a very large user base. The Play Store listing for Nova Launcher says that it has had over 50 million downloads. You can't expect a company to just acquire an app's rights, and let it continue in its existing state, would you? What's the point of it, if they don't get anything out of it? But, I have to put my bias aside, and ask what would an analytics company want with the app? TeslaCoil Software has promised that the core user experience including the user's privacy will remain the same, and any changes made to the app will be optional. I think I have said enough, I'm clearly a fan of the app. Nova Launcher and Sesame Search have been acquired by Branch But, I knew that Nova Launcher supported gestures by using some workarounds on Pixel devices, so I flashed a Pixel Experience ROM on my phone, to get the home screen app working on my mobile. When I bought the Redmi Note 10 Pro last year, I disliked the gestures in MIUI and found that Nova Launcher's own gestures were unusable because of limitations in Android 9+. It's the first app I install after a flashing a new ROM, or getting a new phone. I've been using Nova Launcher for close to 10 years, though my Google Play Store receipt for the Prime version is from 2015. While this may be good for funding the development of both apps, there could be some downsides to it.
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